DMK MP Kanimozhi with her husband G Aravindan and other political memners at her residence

Challenges in the life of the everyday woman are many, no matter the field they choose to excel. The challenges become multiplied exponentially when it comes to shining in the man’s world especially politics. Women in politics greatly work their way to optimise their available time to strike a balance between politics and family life.
Being Away from Home
The life of a political leader demands more time away from home. Frequent party meetings, legislative duties, committee meetings, etc. are mostly away from the comfort of the abode. This travel necessarily involves leaving family members behind – husbands, kids, elders and in some cases even infants. Some political leaders prefer to leave their dependent loved ones in the hands of partners, family members and even carers in their absence. In spite of their duty to the nation, they do the best to carry out their duties in the family, which has earned the respect of women who are struggling to find their way in the society.
Handling Sensitive Issues
In a versatile country like India where the term ‘multicultural’ has been given a whole new meaning, women in the political scene are forced to comment, commit and sometimes take stands on sensitive issues which may not be in favour of some sections of the society. At these times, women are often pondering over the safety and security of their family members once they boldly make statements and express their views to the public.
Empowering the Sacred Feminine
The society needs women to stand up and take the fight to the opposition. India has been blessed to witness some of the best political leaders as women, who have made a whole new generation believe that they can contribute to the development of the country. Balancing both family and political career at the current scene may be a tad difficult but Indian women leaders of today are keen on overcoming that to be the guiding light for the generations to follow.
The Starlets of the Political Scene Today
There are quite a few names that come to mind when we talk about women who do their best to strike a balance between political and family life and have been successful at both.
Sonia Gandhi
Widowed after the assassination of her husband Rajiv Gandhi, Sonia Gandhi did her best to protect her children and safeguard their interest before indulging in the political scene. Being a foreigner in her adopted country, she has stood rock solid among numerous hurdles that came her way. Today as the President of one of the most influential parties in India, she is an inspiration beyond doubt.
Sushma Swaraj
From being a Supreme Court advocate to the External Affairs Minister, Sushma Swaraj is one of the most popular names in the country. Known for her ability to handle any situation, Sushma Swaraj was named as the most popular Indian politician by the Wall Street Journal. As the first woman chief minister of Delhi, she raised quite a few eyebrows. As a mother and doting wife, Sushma Swaraj has been no less when handling family responsibilities. She married her then-colleague and Supreme Court advocate, Swaraj Kaushal and is blessed with a daughter who has also donned the barrister cape. As a wife and mother, she has balanced both her political career and family life quite well.
Kanimozhi Karunanidhi
Being the daughter of a popular politician in the Southern Peninsula, Kanimozhi has inherited not just the political acumen of her father, but also his literary skills. Coming from the Dravidian outfit DMK, Kanimozhi has set the standards for Tamil women in the political scene. Educated, soft-spoken and wise, Kanimozhi’s deep knowledge and new ideas have offered extra fragrance to the Tamil populace. Balancing life as a Rajya Sabha member, a senior leader in the political front, a liberal women force, a literary fanatic and a mother & wife has been her standout characteristic. Married to G. Aravindaan, a Singapore based Tamil enthusiast and businessman, Kanimozhi is blessed with a son. She has been able to fulfil both her political and family responsibilities.

img-checkoutA supermarket is a larger form the traditional grocery store, which offers self-service of various food and household products categorized and organized into aisles. A supermarket consists of meat, fresh produce, and dairy and baked food aisles along with the shelf space reserved for canned and packaged goods as well as for various non-food items like kitchenware, household items, pet supplies and pharmacy products.

Every single thing in a supermarket results in customer value starting from the supermarket racks to the carts in a supermarket serves for a reason in increasing the trade. A traditional grocery store emerged as successful small business and now has developed into a large-scale business in the form of supermarkets. As per the statistics researched in , online service of supermarkets has also helped in increasing the sales and profit.

When visiting a supermarket, a person in made to tempt in many buying products without her/his knowledge because of the marketing trick. One may look confused, how so many products have crowded that cart. There are many tricks a supermarket implies on making the consumer buy a product. Below are few tricks which people never notice but get tempted and lose a lot of money in buying products which were not intended to be brought initially.

Flowers at the entrance
When travelling from a hectic day at work through hectic traffic, finding parking area to park the car, a person has a very bad mood. With that mood, if she/he enters a supermarket, the shopping time will be limited. For this very reason, flower shops are placed at the entrance of the supermarkets. This placement gives a soothing effect and relaxes the mind from the whole-day tension. With that sense of soothing, a person will spend more time in shopping with a good mood.

Baked food items
The smell of baking bread following the flower shop will keep a person salivating, making her/him a less disciplined shopper.

One can notice the music being played in supermarkets in different sections. The ambiance that music creates relaxes the mind and people spend more time in supermarkets. The longer they stay in the supermarket, the more they will shop.

Fresh produce
Fresh produce like fruits and vegetables are arranged as the first in a supermarket. Because the colorful appearance of the fresh produce can attract people to buy it.

Certain shelves in the supermarket will be assigned with sales executives briefing about the product to the customer. This will also delay the shopping time.

Other tricks
Exclusive treat items are arranged at the end of each aisle, as it will take more time for a consumer to have a look at the corners, thereby increasing the chance of buying those profitable products. Visibility of the customer will be attracted by placing the high-priced products on top of shelves. To achieve good spot is shelves, manufactures pay for it. By providing offers and seasonal discounts, supermarkets make it a chance to sell most of the stocked products.

To save money that is spent lavishly during shopping in a supermarket can be avoided by wearing earphones, starting to shop from the middle of an aisle and more than that not shop more than what is intended to buy.

unnamed-5Businesses need to “talk” to their customers. Every smart business owner knows that communication is the key to the success and growth of the company. This is achieved when a business decides, plans and implements a sound advertising and marketing strategy. This process is vital to the very survival of the business concerned, and is often the factor that decides whether the company is headed towards a steady growth or if there is going to be a decline in the business.

Proprietors of businesses around the world have throughout the decades vouched for the efficacy of advertising in achieving their business goals. Even remote and unassuming small towns indulge in some form of advertising or the other. This is especially true for a vast country like India which has thousands of small towns. For instance, a business concern in a town called Tirunelveli, might find better marketing options by using directories, both online and offline, to place the details regarding their establishment under categories demarcated for Tirunelveli ads. Similarly, they should also find a good web design & development company, to help improve their online presence.

Many business owners make the mistake of trying to save money by not hiring a professional Advertising Agency to promote their business. They cite huge expenses as the main reason for avoiding them. Many still think they can tackle their marketing needs by themselves. These business owners are heading into troubled waters if they think would be better off going direct instead of hiring the services of a creative and competent advertising agency. They fail to understand that Ad agencies can be an important source of experience and expertise.

Hiring an ad agency is not an easy task. There is a considerable expense involved while hiring an advertising agency, and the costs do not really stop there. So, a wise business owner takes into consideration several critical factors while selecting an advertising agency. The most important factor is the level of experience they have gathered in this field. Once it that is established, the focus then shifts to the clients they have managed in the past as well as the success-rate of the advertising campaigns they had initiated on their client’s behalf. A good ad agency will be able to furnish these details with ease.

Once the selection has been made, it’ll be best to have a meeting with a team of personnel from the ad agency to have a comprehensive discussion on matters regarding the product or services you wish to promote, as well as the intended target audience. Hiring an ad agency also has another huge advantage. Thanks to their repeated interaction with the different kinds of media they will be able to negotiate not just lower rates of publishing your advert but also can influence the placing and positioning of it as well. Advertising agencies will also guide you in how to package your product. As they have more insight into the latest trends in the market, they will be able to guide you in matters related to branding, etc.

An ad agency has a lot to lose if their ad campaigns do not pan out. Thus, they will always strive to ensure the success of their clients’ marketing strategies.


An absence of self-assurance can originate from various roots which are practically difficult to find.

Increasing self-assurance doesn’t have a one size fits all arrangement.

Individuals here and there experience traumatic occasions that outcome in a disastrous loss of self-assurance. Indeed, even on account of a traumatic occasion, the occasion is simply the issue that crosses over into intolerability.

Developing confidence back requires battling the fire with flame.

Possibly you know somebody who took up karate, sky plunging or yard rocking the bowling alley and went from timid and to an extrovert. In case that is the situation, look at their lives purposely. Much the same as the last bit of trouble that will be tolerated, so the invert might be valid.


One movement or occasion may go about as the goal that flashes off a progression of encounters that all develop fearlessness. For instance, perhaps the individual became sure about their capacity at karate, then they had the certainty to begin going for and hitting other which in turn modified their fearlessness.

Before beginning with certainty building exercises, it’s imperative to return to feelings that are impermanent. Some may be weeks ago, months or years – however, they are not a perpetual curse on your prosperity. Mixed feelings that boost weakness resemble the above.

The main thing you can do to begin the way to turning into the fearless individual you have for a long while been itching to be and let that repressed monster out is to choose to make a move and finish.

Continual conduct frames your thoughts. That is why completing is so critical. By persistently choosing to take care of your circumstance however not completing, you are telling your cerebrum that finishing activity is not critical.

contemporary-drop-ceiling-decorating-ideasErgonomic studies, the study of how man relates to his work environment and how he is influenced by it is an in-depth study taking into consideration several factors including psychology, physiology, engineering, biometrics and much more. Ergonomics suggest fitting the job on the employee, which is by arranging and designing their workspace as best applicable to the job, in a manner that suits the capabilities and takes into consideration the limitations of the employee. This can be best achieved by well conceptualized interior designing.

Interior designing is now a major aspect of architecture. It deals with the best utilization of available interior space imparting aesthetic appeal and functionality as a priority. It takes into consideration the demands of the job and the well-being of the employees. Interior designing seeks to improve functionality along with aesthetic appeal. The interior design of the company must be a statement of its brand. Since interior designing is a major investment on the part of the company, it cannot be a hit and trial sort of experiment. Offices in Qatar must consult the best interior decoration companies in Qatar. You can check for ideas at

The very best interior designers will visit and inspect the site, conceptualize, discuss with the owners as to their preferences. Following this, the companies will provide 3D imagery of their plan for the office and improve upon it. Then they will provide the client with a cost estimate.

External appearance, entrance, walls, furniture and colours are all thoughtfully taken into account. Ceilings too have been receiving considerable attention as it is a space as wide as the room itself and is the least obstructed view. Ceilings nowadays exude such varied style that they are more than often magnificent works that combine colour, light, pattern and texture, contributing significantly to the style of the room. All this cannot be achieved single-handedly especially for commercial spaces, and will need professional assistance. Ceilings are of various types from the most commonly known popcorn ceilings, beam ceiling, dropped ceiling, hollow core slab ceiling, coffered ceiling, stretched ceiling .

The age of popcorn ceilings is long gone, beam ceilings are heavy and difficult to install. Stretch ceilings are lighter and made of PVC. Gypsum board/tile ceilings are more versatile than most others in material, design and installation. Gypsum being a natural soft mineral composed of calcium sulphate dihydrate is non-toxic and safe. It is available in abundance. It is easily mouldable into any desired pattern and structure. Its properties can be enhanced by combining with other chemical treatments too. Gypsum wallboard also known as sheetrock or drywall is gypsum layered between two sheets of thick paper. Gypsum wallboard ceilings are also called suspension/suspended ceilings as they are suspended from existing ceilings with the help of wires. Gypsum ceiling tiles are smaller in size than gypsum wallboards. These are installed onto a lattice framework.

Benefits of gypsum false ceilings:
As already mentioned, gypsum is non-toxic, safe and available in abundance in nature. It can also be synthesized by flue gas desulfurization (FGD), from the ashes emitted by fossil fuel run power plants. This is an environmental benefit as it prevents the pollution of air by the same ash. Let us see the benefits of gypsum board ceiling designs. You can also read through

Gypsum false ceilings are fire proof.
If laminated by PVC or other chemical treatment, they can also be water-proof.
They are sound proof to a certain extent.
They can be easily moulded into any desirable patterns and structures.
Their veneer can be designed so as to look like wood to look like beams or any other desirable designs.
The false ceiling joints are easy to conceal and blend in with little effort.
They are lightweight and easy to install.
They act as insulation as the air space between the actual ceiling and the false ceiling traps air which acts as an insulator. Air is a bad conductor of heat and will not allow heat from outside to affect the inside temperature and on cold days it will not allow heat from inside to escape outside. It will help maintain the room temperature with the right air conditioners.
False ceilings can conceal wirings and ventilations effectively so they look clean and give you a clutter free look.

Enhancing gypsum false ceilings:
Ambient colour Lighting: It plays a crucial part in the whole interior design of a space. Placed rightly it can never go wrong. Coffered ceilings and uplit concealed lights in coves, the downlights from false ceilings have a softer glow; all these rightly placed will impart immense aesthetic beauty and functionality. LED lights can be employed and they last longer.
Design: the false ceiling can be designed according to the shape of the room. They may just follow the regular rectangular pattern of the room or like modern designs may be curvy, layered or as imaginable as possible.
Look: The gypsum false ceiling can be layered with wallpaper, or veneer surfaces to look like wood or any other patterns. The tiles themselves may be patterned.
Medallions: These too enhance the look of the false ceiling when located centrally or around a ceiling fan or so.

Ceilings in offices just like homes must be planned and executed according to the functionality of the space. They can be a game changer. Even small budgets can afford for gypsum ceilings that can totally uplift the look and improve upon the ergonomics of the company and result in manifold productivity.

best home automationChennai is my favourite place for many reasons. Chennai is one of the most important cities in our country, which is known for its University in Diversity. There are plenty of industries and companies located in Chennai and people from different parts of India reside in this city for work, entertainment, tourism and other purposes. Chennai has one of the longest beaches in the world – Marina. As Chennai is located along the coast of Bay Bengal, this city is known for its beautiful beach side homes.

There are many things to tell about Chennai. Even people, who are native to Chennai, are not fully aware of its specialties. Vandalur zoo in this city was the first zoo in India and it is one of the biggest in South Asia. Cancer Institute located in Adyar is one of the oldest research centres in the country of India. This city has most number of theatres in India, next to Mumbai city. This city is also referred as India’s automobile hub as it has plenty of automobile manufacturing plants.

guest house automationI am proud to say that I am the owner of a farm guest house, located in East Coast Road (ECR) in Chennai. This guest house is my favourite place to stay during holidays and other leisure time. You can find many guests houses and farm houses along ECR in Chennai. My farm house is very spacious and has many rooms. It has a big swimming pool and gym and other modern amenities. Since the farm house is big, it is equipped with plenty of lights and electrical equipment.

Managing the use of electrical and electronic devices of my farm house was quite difficult. It is because I have to get up and walk every time to switch on /off the lights, music system and other electronic appliances. Sometimes I even forget to switch off the lights due to my laziness, which resulted in increased electricity bills. As I was thinking to find a solution to this problem, I came to know about home automation through one of my friends. So I set out on my venture to reduce my electricity bills and save money.

Then I came across Delfin, who is one of the popular providers of home automation in Chennai. People from Delfin arrived to my farm house and provided ideas for home automation. Now my farm house is equipped with amazing lighting and security automation, all of which provides great peace of mind as a property owner. Lighting automation simply saves the time and cuts down on unwanted electric consumption.

Security automationAs states Security automation helps me to alleviate fears about thefts and burglaries inside my property. Now I am able to enjoy my farm house more peacefully as I do not need to focus on other trivial things. If you want to get more ideas about home automation, you have to search more on the Internet. Nowadays, most home owners are embracing home automation due to its significant benefits. In my opinion, you can surely use Delfin for your home automation. I am very much happy with their home automation installation and other services.

You can have a look at their website to gather more information. You may also contact them via online or phone.


Have you ever experienced inquiring as to whether you are prepared for achievement? Making progress is not an overnight action. It is a process of having the capacity to persevere challenges and to beat that influence you as a man and your business in general. Inquiring as to whether you are set up with the things that accompany achievement is said to be important. Ask the below questions and find out if there is a chance that you are for sure prepared and possess qualities needed to become effective.

Do you have teaching quality?

Teaching may be basic but is distinctly effective. It is vital in executing and staying with your objectives. You may go exhausted as you make progress toward achievement. Teaching will help you battle against the anxiety and support against the chances that accompanies being fruitful.

Are you prepared for feedback?

Individuals will judge the things that you do in your business, generally to help you turn out to be better. Taking reactions as a test and as an approach to enhance yourself and your business will help you arrive your goal. You may be experiencing difficulties on a fundamental level confronting dismissals and reactions.


Can you move backward easily?

Organizations have its high and low points. Having the capacity to get up after each disappointment is an absolute necessity to have the capacity to achieve your objectives. Disappointments are the things that will act as lifesavers in business and life. The individuals who have not experienced disappointment are the individuals who did not take the test by any imagination.

Is it ok to be an organizer?

Completing things won’t occur only by arranging or by taking a seat and giving others a chance to work for you. You may be maintaining your business and at the same time be the chief with regards to the direction of your organization. Knowing the finer details of your business and being on top of everything may oblige you to arrange and deal with your needs purposely.